Demazin® is reaching the next generation of Aussie families with the launch of its exciting new creative campaign breaking new ground including recently being featured on the hit ABC program, Gruen.
Experts on the Gruen panel praised the new Masterbrand Demazin® for its cut-through creative TV hero advertisement which features the highly-relatable ‘Demazin Mum’ popping up in the most unexpected of places, to offer family members Cold & Flu, Hayfever and Allergy products at first sign of symptoms.
Speaking about the new campaign, Managing Director of iNova Pharmaceuticals, Andrew Jenkin said, “We have seen the new Demazin® creative overwhelmingly resonate with Australian audiences. The team made a specific decision to integrate the iconic ‘D-D-Demazinâ’ sneeze and sound which has been around for decades, into the refreshed campaign recognising the value of these cornerstone brand elements and their strong connection to our key audiences.”
“For our team, it is particularly exciting to hear the iconic mnemonic ‘D-D-Demazin’ reaching the lexicon of the next generation of Aussie families.”
In just 8 weeks, the Demazin® masterbrand advertising has clocked over 677,000 views on YouTube and counting, which is an outstanding achievement for this type of media.
The well-known and loved brand has seen a significant turn-around in recent years since being acquired by iNova in 2019.
Reflecting on Demazin®’s incredible brand journey, Andrew comments, “We have taken the time to really listen to and understand the needs of consumers. With those insights we have made a number of strategic investments including new product innovation and formulations, refreshed packaging, and of course a revitalised creative media and advertising campaign.
This strategic investment has seen the brand grow five-fold in Australia under the management of iNova Pharmaceuticals.
“Today, Demazin® offers a broad range of everyday health solutions for Aussie families in the key categories of Cold & Flu, Children’s Cold & Flu and Cough, Allergy, Sinus and Nasal,” said Andrew.
“On the back of strong growth and high brand awareness, iNova is excited to announce that families can now find a selected Demazin® range in Australian supermarkets and retail stores for the very first time with products previously only available via pharmacy.”
“This is an exciting new era of growth for Demazin® and we look forward to further expanding the range of trusted health products to meet the evolving needs of Aussie families.”
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